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The follow-up that never happened
A family enquires about Kashmir. Someone replies once. Nobody follows up on day 3, day 7 or day 14, so they book with whoever did.
For tour agencies · IndiaMore enquiries.
More enquiries.
More bookings.
Less chasing.
You already get enquiries. Tripliary makes sure none of them go cold before somebody pays.
One vendor instead of six. Site, CRM, WhatsApp, payments, ads and SEO on one invoice.
- 17
- services under one roof
- From first search to post-trip review
- 7 days
- to your first site live
- Not five months
- 99
- pages on the Convert plan
- Each one written to rank
- ₹0
- lock-in
- You own the domain, code and data
The real problem
You don't have a website problem.
You have a leak.
Websites are the easy part. What kills a tour agency is what happens in the fourteen days after someone asks 'what's the price for Bali?'
Most agencies do not have a website problem. They have a leak. Enquiries arrive on Instagram, WhatsApp, Justdial and walk-ins, then scatter across three phones and a notebook. Tripliary closes the leak end to end.
Eleven minutes before you can even quote
A WhatsApp message arrives that just says "price?". Which trip, which dates, how many people, from which city. Your team plays twenty questions before a single number goes out.
Leads living in three notebooks
Instagram DMs, website forms and walk-ins never meet. No one can answer how many enquiries came in last month, or what closed.
Quotes that take two days
Every itinerary is rebuilt from scratch in Word. By the time the PDF goes out, the traveller has three other options.
What it costs you
Thirty enquiries a month. Twelve never followed up properly.
At your average booking value, work out what those twelve are worth. That is money you already paid to win, and then lost. It is the same number every month, and it does not appear on any invoice.
Work it out
Enquiries last month × your close rate × your average booking value.
Do it with us in 45 minutes
A tour agency does not lose a booking because its website was ugly. It loses the booking because nobody followed up on Tuesday.
On the traveller’s phone
Nine out of ten will see you on a phone first.
So that is where we design. Package pages, the enquiry flow, the quote and the payment screen are all built mobile-first and tested on real mid-range Android handsets, not on a designer’s laptop.
Browse packages without pinching to zoom
Photos, day-by-day itineraries, inclusions and pricing laid out for a thumb, not a mouse.
Enquire in two taps
One tap to WhatsApp with the package and dates already filled in. No form fatigue, no drop-off.
Pay the advance on the spot
UPI, cards and netbanking through an Indian gateway, while the traveller is still excited.
Track the trip after booking
Itinerary, hotel details, documents and payment status in one link they can bookmark.
Example package pages
One page per package. Every package.
Every package gets its own page, written to rank and built to convert, photos, day-by-day itinerary, inclusions, pricing and a WhatsApp button that already knows the trip.
Kashmir6 nights · from Delhi Himachal5 nights · from Mumbai 
Andaman7 nights · from Chennai
Imagery above is illustrative. Your pages use your own photography and your real departures.
What we actually do
One system, from first search to repeat booking.
Seventeen services, but only four jobs. Each one plugs the stage of the journey where agencies lose the most money.
Get found
Show up when someone is actively searching for the trip you sell.
Tour agency website
A fast, mobile-first site showing destinations, packages, day-by-day itineraries, pricing, inclusions, testimonials, FAQs and contact, built to be read on a phone on a train.
SEO
Destination and package pages structured to rank for the searches that convert: "Dubai tour package from Mumbai", "Kashmir honeymoon package", "Bali family trip 5 nights".
Google Business & local SEO
Profile setup, categories, photos, posts and review velocity so you surface for "travel agency near me" and city-specific searches.
Social media content
Destination posts, short-form reels, package creatives, seasonal offers and campaign artwork, planned as a calendar, not posted at random.
Meta & Google Ads
Lead-generation campaigns per destination and per package, with landing pages that match the ad. Ad spend stays yours and stays separate.
Capture the enquiry
Make it effortless to ask, and never lose what they asked about.
Booking & enquiry system
Travellers request a quote, ask about a package, or book outright, with dates, traveller count and preferences captured up front.
WhatsApp integration
Package-specific "Enquire on WhatsApp" flows. The message arrives pre-filled with the trip, dates and page they came from, so your team quotes instead of interrogating.
AI chat / travel assistant
Answers the repetitive questions, recommends packages, collects traveller requirements, and hands a qualified, summarised lead to your team.
Tour package management
Add and edit packages, departure dates, prices, inclusions, exclusions, hotels, activities and itineraries yourself. No developer, no ticket, no waiting.
Convert to a booking
Turn interest into a paid advance while it is still warm.
Lead management / CRM
Website, WhatsApp, ad and form leads land in one pipeline: New → Contacted → Quoted → Follow-up → Booked or Lost. Owner, source and value on every card.
Automated follow-ups
Scheduled WhatsApp and email nudges for everyone who enquired but has not booked. The sequence runs whether or not anyone remembers.
Itinerary & quotation generator
Build a branded, day-by-day itinerary and quotation in minutes, send it as a link or PDF, and see when the traveller opens it.
Payment integration
Collect booking advances or full payments online through Indian gateways, with payment status tracked against each booking.
Keep them coming back
Run the trip cleanly, then turn it into proof and repeat business.
Customer dashboard
Travellers log in for their itinerary, booking details, payment status, hotel information, documents and trip updates, instead of messaging you for each one.
Reviews & reputation
Post-trip review requests that make leaving a Google review or testimonial a two-tap job, so social proof compounds every season.
Analytics & conversion tracking
Visitors, enquiries, WhatsApp clicks, bookings and ad conversions, plus which packages actually generate leads and which quietly do nothing.
Maintenance & support
Hosting, deployment, updates, backups, security, bug fixes, package changes and a named person to message when something breaks.
How we operate
No black box. You see the work every week.
Six steps, a week to your first site going live, and a written scope before a single line of code exists.
- 01Day 0 · 45 minutes
Listen
Before we propose anything, we work out where your enquiries come from today and where they die.
- 02Day 1 to 2
Blueprint
You get a written scope with the customer journey mapped, the stack chosen and the price fixed. Nothing gets built until you approve it.
- 03Day 3 onwards
Build
We design in the browser and ship in the open. You see a working link every week, not a mockup at the end.
Pricing
Two ways to grow. Pick the one you can actually run.
Build the asset and let demand compound, or buy the demand and fill your departures this month. Every price is published in rupees. There is no "request a quote" here.
Own the machine. Enquiries compound instead of stopping the day you pause spend.
Quality leads, to a written standard, from the month campaigns go live.
One-time setup, then a flat monthly. No ad spend involved.
01
Launch
Look credible and stop losing the enquiry
One-time setup
₹6,999
then ₹1,499 / month
Live in 1 week
- pages, written for you
- 11pages, written for you
- to live
- 1 weekto live
- load on 4G
- <1sload on 4G
Agencies with no website, or one that has not brought in a single enquiry in a year.
- Eleven-page website, written and built for you
- Your tour packages published and written to convert
- Click-to-WhatsApp on every package, pre-filled with the trip
- Google Business Profile set up and verified
02Our recommendation
Convert
The booking engine and the pipeline behind it
One-time setup
₹24,999
then ₹4,999 / month
Live in 2 to 3 weeks
- pages published
- 99pages published
- AI videos a month
- 6AI videos a month
- AI images a month
- 99AI images a month
Agencies already getting enquiries who are losing them to slow quotes and forgotten follow-ups.
Everything in Launch, plus:
- Ninety-nine page website, packages, destinations, themes, guides
- Booking engine, quotations, online payments and a customer dashboard
- Lead CRM with automated WhatsApp and email follow-ups
- Six studio-style AI videos a month, plus ninety-nine AI images
03
Growth
The AI layer and the demand engine on top
One-time setup
₹69,999
then ₹18,999 / month
Live in 4 to 6 weeks
- pages and packages
- ∞pages and packages
- AI videos a month
- 18AI videos a month
- AI images a month
- ∞AI images a month
Agencies with the system already in place who want predictable, compounding demand without buying it.
Everything in Convert, plus:
- Unlimited pages, packages, destinations and guides
- AI travel assistant on your website and on WhatsApp
- SEO programme, 12 target keywords a quarter, published to plan
- Eighteen studio-style AI videos a month and unlimited AI images
Everything in organic growth, line by line
A website, a booking engine and a pipeline that go on producing enquiries after you stop paying to acquire them. One setup fee, then a flat monthly.
A flat monthly management fee. Ad spend is billed to you by the platform at cost.
01
Domestic Explorer
Fill your India departures, every month
Monthly
₹39,999 / mo
management fee · ad spend billed to you by Meta
Campaigns live in 5 to 7 days
- quality leads a month
- 100quality leads a month
- ad platform, Meta
- 1ad platform, Meta
- AI itineraries a month
- 10AI itineraries a month
Agencies selling Goa, Kerala, Kashmir, Rajasthan and the hills who want a predictable number of enquiries.
- 100 quality leads a month, to a written standard
- India-only destination focus, city by city
- Meta ads, Facebook and Instagram
- 10 Tripliary AI itineraries a month
02Our recommendation
International Voyager
Sell outbound, at outbound margins
Monthly
₹84,999 / mo
management fee · ad spend billed to you by Meta and Google
Campaigns live in 5 to 7 days
- quality leads a month
- 150quality leads a month
- ad platforms, Meta, Google
- 2ad platforms, Meta, Google
- AI itineraries a month
- 30AI itineraries a month
Agencies pushing Dubai, South-East Asia and the short-haul international circuit who want volume with better ticket sizes.
Everything in Domestic Explorer, plus:
- 150 quality leads a month, to a written standard
- Dubai, South-East Asia and the outbound short-haul circuit
- Meta plus Google Ads, intent and discovery together
- WhatsApp automation working every lead automatically
03
Elite & MICE Dominator
Europe, luxury and corporate, at scale
Monthly
₹1,74,999 / mo
management fee · ad spend billed to you by Meta, Google and LinkedIn
Campaigns live in 5 to 7 days
- quality leads a month
- 220quality leads a month
- ad platforms, plus LinkedIn
- 3ad platforms, plus LinkedIn
- AI itineraries a month
- ∞AI itineraries a month
Agencies chasing Europe, luxury honeymoons and corporate MICE business, where one closed deal pays for the quarter.
Everything in International Voyager, plus:
- 220 quality leads a month, to a written standard
- Europe, luxury and corporate MICE focus
- Meta, Google and LinkedIn, including B2B decision-makers
- Unlimited Tripliary AI itineraries
Everything in inorganic growth, line by line
Managed Meta, Google and LinkedIn campaigns against a monthly volume of quality leads, every one of them held to a written standard. You pay us to run it; the platforms bill you for the media directly.
Compare all six plans
All prices exclude 18% GST. On the with-ads plans, media spend is billed to you directly by Meta, Google and LinkedIn. We never mark it up.
Questions
The things agencies ask us first.
We already have a website. Do we have to throw it away?
Not necessarily. In the Listen step we audit what you have. If the site is structurally sound we keep it and bolt the booking, WhatsApp and CRM layer on top. If it is slow, unindexed and not converting, rebuilding is usually cheaper than repairing, and we will show you the reasoning rather than just asserting it.
Who owns the website, the data and the accounts?
You do, from day one. The domain, hosting, code, content, customer data, Google and Meta ad accounts are all registered in your name. If you ever leave, you keep everything and we hand over credentials within 48 hours. There is no version of this where we hold your business hostage.
Our team is not technical. Can they actually use this?
That is the point. Adding a package, changing a price or updating departure dates is a form, not a code change. We run two training sessions at launch and record them for people who join later. If your team can use WhatsApp and Excel, they can use this.
How is this different from a ₹4,900 website?
A ₹4,900 website is five pages of text that sits there. It has no booking flow, no CRM, no follow-up automation, no payment collection and no one measuring whether it works. Launch alone is eleven written pages with your packages published, WhatsApp on every one of them and a verified Google profile. If all you need is an online business card, buy that instead. We would rather tell you than sell you something you do not need.
What exactly are the AI videos and images?
Studio-style short-form video and imagery generated for your destinations and packages, destination reels, package teasers, seasonal offer films, delivered branded and in the aspect ratios you actually post: 9:16 for reels, 1:1 for feed, 16:9 for the website. Convert includes six videos and ninety-nine images a month. Growth includes eighteen videos and unlimited images. They are not stock footage with your logo dropped on the end. One firm boundary: AI is used for concept, mood, destination and offer creative only. Never for the hotel, room or houseboat a traveller is actually buying. Those stay your own photographs, because showing someone a room that does not exist is how an agency loses a customer.
Next step
Stop guessing where your bookings went.
The 30-Enquiry Audit. Send us your last thirty enquiries and in 45 minutes we show you, one by one, where each was lost and what it would have been worth.
No deck, no obligation. We reply within one business day.